Difference between advertising between Facebook and Google?

Facebook Ads (Meta) and Google Ads are the top ad platforms. With Facebook having around 2.5 billion active users a month and google having close to 3.5 billion unique users each day. 

Though they are different platforms, they both serve an important role in helping your business grow. 

Google Ads are best for brands, products, or services where people are actively searching. (e.g., People searching "Window tint near me" or "Where can I tint my windows today?")

Facebook, on the other hand, is best for advertising products or services a particular target audience isn’t necessarily actively searching for but is likely to be interested in (e.g., Recently bought a new car, new used car owners).

The two platforms do share one thing, they are a PPC (Pay-Per-Click) platform. Both have learning curves that optimize and get better at targeting throughout time. 

We suggest advertising on both platforms to capture leads from both sides. If you'd like more information, don't hesitate to contact your ad specialist on the Velv Leads platform.